The logo and brand identity of GEMUIINE & CO is beautifully simplistic with a spice of love and strength. It was created to resonate with millennial mothers with a influence of earthy tones. The logo and brand symbolises the love and unbreakable bond between a mother and her child. The strength and endurance of the journey of parenthood. The connection of intertwined lines represents the endless possibilities that provide endless opportunities in life.







